TikTok is introducing a fresh option that enables them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread launch. This advancement coincides with a surge in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users like content created using AI tools, ranging from digital art to educational videos, and we intend to give people the option to see more or less of that, based on their own choices,” commented a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its service tagged as made with AI. Overall, more than 100 million videos are uploaded to the service each day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of artificial media they see by accessing the topic control option in the app and choosing the AI content topic. Additional categories that are already be modified under the setting cover current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines mandate creators to label “realistic” AI-generated content, and it forbids dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
In addition, the service will now add an artificially created tag to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore launching a $2m educational fund for specialists and groups to create educational content about using AI responsibly. This project will support charitable organizations specializing in teaching computer science.
Platform Protection
The platform has justified its safety measures, following discussion over intentions to cut jobs for numerous safety staff in the UK. It is planning to cut a significant number of roles in its user protection division in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most harmful content prior to it is viewed by staff. The platform stated a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
